Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Email Marketing Is Not Dead: Top 10 Reasons To Publish An Ezine
Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a sta...

What is Copywriting and Why It is So Important To Your Business
"Month of research and millions of dollars made for one sentence" just about describes the bizarre world of copywriting.  I will briefly talk about the most mis-understood but highest form of lev...

Email Newsletters: Friend or Foe to Your Customer's In-box?
Does your company send newsletters to your customers? Are you sending information they want, or that you want them to want? Some things to bear in mind the next time you send out a newsletter.

Email Marketing And Your Natural Soap Business
You run into an old customer at the grocery store. She tells you how much your soap has helped her husband's skin condition and you remind her that she can reorder from your website. You wonder if yo...

Cost Of Spam And Why Use Anti-Spam Filter
E-mail is now being abused. The flow of spam on the Internet is the proof. It is annoying to download hundreds of disgusting spam emails into the inbox looking for some legitimate messages. Not only ...

The Importance of Email Marketing
Why email marketing is critical to online success.

Good Email Advertising
A few of my likes and dislikes about email advertising.

B2B Copywriting: How Bylined Articles Yield Highly Qualified Leads
Writing bylined articles for trade journals is a time-honored way to increase brand recognition and respect. Bylined articles:  Build industry recognition for your technology.  Posi...

Features And Benefits Of Spam Filter
The ideal anti-spam software is the one that ensures you your privacy and blocks 100 percent of the emails you do not want to receive. But it is never going to be possible. Spammers are always invent...

How To Choose Anti-Spam Filter?
The damage spam brings you is huge: loss of time, bandwidth and money, risk to delete a legitimate message together with junk emails. So, an anti-spam filter is not a whim but a necessity for almost ...

Effective Email Marketing to Maximize Return On Investment
Communicating with your Clients and Prospects Most people talk about different things with different people. With one friend the conversation might usually focus on relationships, while with anothe...

Creating an Email Newsletter from Microsoft Word
Want an easy way to update your customers with your company news, then adopting an email newsletter or e-Newsletter on a regular schedule can not only keep them informed it may even generate more bus...

Reducing Spam Using The Spam Fighting Filters
Not only are anti spam filtering programs important to keep your computers safe from potential online hackers, viruses and bots, they are also an important time saving feature. For example, if you ow...

Does Ezine Advertising Work?
The straight answer is YES. It does work but not in the way that a lot of people try to make you think. If you think that you can put an advert in a newsletter or ezine and sit back and watch the or...

5 New Communication Technologies To Supplement Email
Every business relies on effective communication with its customers. Communication doesn't just convey information, it inspires trust, builds credibility, stimulates involvement and generates loyalty...

What Is A Spam
Spam is defined as unsolicited, bulk, electronic mail - it is the Internet equivalent of junk mail. Just about everyone who has been on the Internet for any length of time has received spam. Spam c...

Why Do We Need Anti-Spam Software?
Spam, otherwise known as junk email or unsolicited commercial email; is quickly becoming on of the most prevalent complaints of internet users. Not only is it annoying, but it is quickly becoming a d...

Unleash the Power of Attention Grabbing Copywriting
Having attention grabbing copywriting in your online marketing campaign is the key to success. There are two things that you need to have in your marketing copy. You need to figure out a name for your list and a 15-30 word headline. The purpose of this.......

Agree To Be Spam-Free
Spending on commercial email ballooned to $7.3 billion in 2005 from $164 million in 1999." - Jupiter Communications The use of email is an important tool in maintaining positive client relationships...

Spam I Am? – Squash the Spam Monster Invading Your Inbox
Are you wasting precious, productive time dealing with SPAM? It seems to multiply like it is on steroids.  Learn how to defeat the SPAM monster invading your inbox with these six simple tips to g...

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