Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Internet Tip of the Week: Mistakes Count Against You
Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively.

Internet Tip of the Week: Seven Rules of Email
Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.

Interview With Michael Murray: Autoresponder Basics
This interview is with Michael Murray, the author of a top selling ebook titled "Autoresponder Basics." Michael is also involved with many excellent affiliate programs. Terry: Michael, this is a rea...

IS Permission Email Marketing In Trouble... And Is RSS The Answer?
This article goes into depth about Permission Email Marketing and how its in trouble as a marketing medium and why RSS is the solution to its problem.

Is the IronPort Whitelist Actually An Extortion Tactic?
It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true. According to CI...

Is Your Autoresponder Hungry?
Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!

Is Your Autoresponder Truly Promoting Your Company?
Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Web marketers worldwide are trading links everyday, in hopes of driving each other's traffic to their respective sites. This is certainly something any hard-working Internet business owner should do, but it may be a bit overrated. While using affiliate advertising is a strong marketing ploy, effective use of multiple e-mail lists and an autoresponder is one of the most powerful, multi-faceted marketing tools available today.

Is Your E-Address Unprofessional?
Does your email address enhance your image? Or is it sending out the wrong signals like the examples in this article?

Is Your Email Address Blacklisted?
A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages. This lack of delivery caused a real problem for th...

Its In The List! Thats Where It Is!
This is bigger than Bush Beans recipe, and I'm talking...

Just Because You Can...
Just because you can use email for every type of communication doesn't mean you should.

Just Write an Email
How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question? I bet you could send me a 300 word reply in no time. ...

Keep Your Work From Home Newsletter From Being A Spam Filter Casualty
If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters.

Kick-Starting E-mail Profits Growth From One Single Shot!
The Money Is In The List! But how to build a nice and profitable list from scratch or how to grow an existing list? We'll I found 4 steps anyone can use it as long as you have a simple web site.

Lead Generation Sites
How to build profitable lead generation sites...

Learn How to Double and Triple the Size of Your Opt-in List by Helping Others
I think first of all, everybody deserves to have a large list of audience or subscribers, regardless of who they are, whether they are an ezine publisher or a regular business owner...

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as follows:

Lesson #1: Autoresponders 101
seven-lesson email course that will power up your email marketing and profits...

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders
Seven-lesson email course that will power up your email marketing and profits...

Lesson #3: Capitalize on Your Captures!
One of the underlying benefits of smart autoresponders is that you can use your autoresponder for mailing list management. Seven-lesson email course that will power up your email marketing and profits...

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