Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Protect Yourself from Being Accused of Sending SPAM
Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.

Protect Yourself Legally with an Autoresponder Service
Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.

Proven Techniques For Building A Responsive List
We've all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won't let you in on their secrets for building these goldmines. In reality, it isn't all that hard to do.

Raid Your Autoresponder Attic For Content
Finding website content is a continuous chore. Maybe, though, you have some ready-made content you left in the attic. The autoresponder attic.

Reach Out and Slap Someone
If email survives the spam wars as a commercial communication device, it will face a far swifter and deadlier opponent. This foe of clear and personal communication has the power to kill a business deal with just one message. And you may be willingly and knowingly spreading it.

Real Estate Agents – What Type of Content Should You Include in Your Newsletter?
One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that the agent is their local real estate expert. Ideally, readers should find the content so interesting that they will even forward the newsletter to their friends or relatives who might be prospective clients as well. This "viral marketing" often leads to a profitable source of income for agents.

Realtors – Is Your Newsletter Increasing Sales?
If your real estate newsletter is not producing the sales results expected, perhaps you need to make your content more compelling or use your newsletter in a more purposeful manner. Implementing these simple suggestions will significantly enhance your newsletter's marketing effectiveness.

Reducing Spam Using The Spam Fighting Filters
Not only are anti spam filtering programs important to keep your computers safe from potential online hackers, viruses and bots, they are also an important time saving feature. For example, if you ow...

Reports of My Death Have Been Greatly Exaggerated -- Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. On the contrary, though, email marketing is not dead. Techniques used by good marketers and in search engine marketing can help you be successful in your email marketing.

Research for Better Web Copywriting
One of the hardest things for me to learn when I started selling products online was writing good copy. You know things like eye popping headlines and great sales copy. To tell you the truth I strugg...

RSS vs Email: Its Not An Either-Or Question
RSS hasn't reached the tipping point yet. Many more people read email than RSS feeds. Smart publishers and marketers must use both - Email and RSS. Its not an either/or question.

Run Profitable Contests Using Autoresponders
Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. A contest could be as sim...

Sales Prospecting for Appointments by Email
Article discusses sales prospecting for executive appointments using targeted email messages.

Save Time By Creating Email Signature Templates
Email signatures can do so much more than share a link or announce a new product. Consider this time saving tip for smoothing out some of life's little email annoyances.

Say More Than Thank You
Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying "t...

Sequential Autoresponders Build Customer Relatonships
A powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is the building of customer relationships through sequential autoresponders.

Seven Essential Email Delivery Tips
Seven Essential Email Delivery Tips Brought to you by EmailReach Here at EmailReach we provide email delivery diagnostic tools to help our clients raise their email delivery rates. Here are 7 essential em.......

Seven Tips To A Perfect Email Ads
Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand.

Seven Ways to Dramatically Increase Your Email Marketing Profitability
Discover the best number to use for pricing, an easy way to increase your traffic for free, a very simple way to increase your online credibility, and much more.

Should You Be Writing A Newsletter As Part Of Your Online Business?
Let's start at the beginning - why do you need a newsletter? Well of course, you don't NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple...

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