Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Should You Build Your Own Opt-In Email List?
The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses. But if th...

Should You Publish a PAID E-zine?
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends."

Signature File Dos and Donts
Signature files are one of the best passive tools in online marketing. Use them properly to gain exposure for you and your business!

Signature Files: The Easy Way To Create More Business
If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and su...

Signing Your Email
You have probably received countless emails with signature files. A signature file is the file at the end of the email that adds extra information. Some people use the signature file to include their name, title, and company name. Others personalize it.......

Single or Double Opt--In?
Single or Double Opt--In? You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At...

Six Easy White-Listing Ways... Stop Losing Important Emails!
Are you dead sure about receiving of all the important emails that is sent to you? "The chances are that you are among the 42% of the people who ARE NOT receiving the genuine emails and newsletters ...

Six Essential Email Delivery Tips
Here are 6 essential email delivery tips that we have found which can be used by beginners and experts alike… 1. Monitor your mailing results. If you notice a drop in response rates from a specific geography (ISP), or a specific domain name (somecompan.......

Six Tips for Nonprofit E-mail Success
Opt-in e-mail newsletters and alerts sent by nonprofits performed better recently than those sent by businesses and for-profit organizations. But, are you doing all you can to reap the highest return on your e-mail investment by encouraging more recipients to open and click on your messages?

Some Simple Sure-fire Strategies to Construct a Responsive Opt in List!
A responsive opt in list can lead to unbelievable profits on the internet. In fact with a responsive opt in list it is very difficult NOT to make money!

Spam Check Your Newsletter for FREE
Spam check your messages to avoid them from being caught in spam filters.

Spam Fighting Strategies for Webmasters
Battling spam is just like fighting any other activity that is illegal and needs to be fought in many areas. There are some easy steps that you can take to minimize the impact of spam in your email, ...

Spam I Am? – Squash the Spam Monster Invading Your Inbox
Are you wasting precious, productive time dealing with SPAM? It seems to multiply like it is on steroids.  Learn how to defeat the SPAM monster invading your inbox with these six simple tips to g...

SPAM Internals
People who work through emails find their inboxes flooding and overflowing with unwanted and unsolicited mail on a daily basis. This not only wastes a lot of time but also effects productivity due to loss of concentration. If someone starts reading SPAM… .......

Spam! Whats the Real Problem
Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short). That definition does several things we should look at.

Stop Buying Email Lists
The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses.

Success Guaranteed With Your Opt In List
Some time ago I was thinking about the best and most foolproof way to earn great income on internet. I came to conclusion that success in internet marketing can be reached with my own opt in list. Th...

Successful Advertising
The Internet, the largest market in human history, has millions of folks in its audience. How do you reach those folks? EZINE ADVERTIZING The best way of reaching your target audience.

Successful Email Marketing
No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. This free email awareness has even reached Yahoo, AltaVista, Lycos, and InfoSeek. They knew that being a search engine is not enough that they've even turned into a hotmail web site. We'll recruit your people under you.

Sucking in Readers: Proven Ways to Increase Reader Interaction
Interaction in a newsletter is more than just about teaching and learning. For newsletter publishers, it's a great way to take a pulse on readers' concerns and interests.

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