Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference
Best Practice eZines explored based upon Adestra's experience of working with UK and international publishers. From data collection to reporting, this summary of our presentation includes case studies, industry research and lessons from our own marketing...

Taking Care of Busines... E-mail
In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks. Looking at the incoming stream of calls ...

Taking Email Marketing To The Next Level
How to use the latest e-messaging strategies to increase profits. Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. S...

Ten Tips for Email Marketers
The top ten tips for email marketers by Broadwick CEO Ryan Allis. Includes information on frequency, relevancy, consistency, timing, deliverability, from names, HTML sending, and content filtering.

Ten Tips to Building Your Opt-in List.
Its far more profitable to invest a thousand dollars in sending a special discount offer to existing customers or your Opt-in list.

The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List
Choosing the right autoresponder for your online business.

The 12 Most Common Newsletter Design Mistakes
Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage re...

The 5 Cardinal Sins of Email Marketing
The top five ways to screw up an email marketing campaign, and how to avoid these costly mistakes.

The 8 Biggest Newsletter Marketing Mistakes
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services...

The Benefits of Interactive Online Characters
This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business."

The Best Way To Promote Your Website, or Anything Else!
Ever wondered how some websites get thousands of hits a day while you can hardly get 10? I've found out how they do it and its FREE!

The Biggest Mistake That People Make With Email Marketing
People love information, especially FREE information. If you are able to deliver information that has a high perceived-value, you will find some taker-uppers to your offers. People will respond, it's just human nature. If you build trust and deliver on your promises, people will listen to you and read your messages. Many, many eNewsletters are read religiously every day, week or month. When the newsletter is late or the publisher misses an issue, they hear about it.

The Case Of The Duplicate Freaky Email Marketing Message
Join Joan Pasay as she investigates the case of the freaky Email Marketing messages her friend received. Was something in the metaphysical really trying to send him a message via email? Was the late Cory Rudl involved? Find out the whole story and more in the case of the freaky Email Marketing message.

The Fastest List Growing Secret
Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity. First a l...

The Flu and List building Go Hand In Hand!
What does the flu have to do with building your customer list? Well alot. This article by Melvin Perry will show you how the very affects of the flu virus can help accelerate the growth of your email list. Ten methods are outlined to show various ways of developing a flu virus with your list building efforts.

The Game Is Changing, Are You?
It's happening. Again.

The Game of Did Your Email Message Grab My Attention?, Distribution Pending
I have an interesting morning work routine. It's sort of like a game really. I call it - "which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?" or "Did Your Email Message Grab My Attention?..."

The Gold Is In Your Mailing List
Let me ask you a question, "What is the most valuable asset to any Internet Business?" If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have.

The Goose That Lays Golden Eggs
Ever wondered what it would be like to have a goose that lays golden eggs? Well, if you thought such stuff happens only in fairy tales, think again!

The Importance of a Name in the Sent from Email Address
How important is it to select the correct sent from address?

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