Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Website copywriting: a recipe for hard-hitting words served in lean portions
Website copywriting strategy that empowers you to make an intimate connection through digital channels.

Website Promotion Through Newsletters
Promoting your website using newsletters.

What Do Your E-Mail Messages Say About You?
There probably isn't a business person alive who hasn't at one time or another experienced total frustration along with an inability to resolve a difficult business situation via e-mail. But rude, angry communication won't win your case.

What A Newsletter Can Do For Your Business
Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging. Developing a good newsletter concept can be difficult and t...

What Good Is An AutoResponder?
A term that confuses just about everyone is "autoresponder". When I mention that to friends or associates, they almost always reply with a blank stare, a "what the heck is that"...

What Is A Spam
Spam is defined as unsolicited, bulk, electronic mail - it is the Internet equivalent of junk mail. Just about everyone who has been on the Internet for any length of time has received spam. Spam c...

What Is An Email Signature And What Do I Do With It?
A signature is a short block of text at the end of a message with information identifying you and providing additional information about what you are offering. You can think of your signature as passive advertising. It follows you wherever you go on the Internet and quietly and very effectively tells those you meet who you are and what you do - if you are taking advantage of the benefits of a personalized signature.

What Is An Open Rate
Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Everyone have one thing in common - they want that their email newsletters open as many people as possible. In other words to have a good open ratio…

What Is Anti-Spam Software
Before we learn about anti-spam software, we need to first know what is spam. To put it succinctly, spam is unsolicited and unwanted email. Other names for spam are Unsolicited Bulk Mail, Excessive M...

What is Copywriting and Why It is So Important To Your Business
"Month of research and millions of dollars made for one sentence" just about describes the bizarre world of copywriting.  I will briefly talk about the most mis-understood but highest form of lev...

What is Email Marketing?
There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. Yes, these approaches can work, but then after spending a lot of money it's tough to calculate return on marketing investment. Now these days, there are two effective and low-cost approaches, search engine marketing and Email Marketing.

What is Gmail?
Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay!

What Is Wrong With Email Marketing?
If you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article.

Whats on YOUR Subscriber Thank-You Page?
The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers.

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career? If YOU Answered YES, Then Start An Online Newsletter…It's Easy, Here's How!

Who Is Your Real Competition?
How Your Re-Positioning Can Help You Focus On Your Real Competition. If you design kitchens, is another kitchen designer your competition? Most likely not and the sooner you can position yourself against your real competition the sooner you will start to see more business come through.

Why Are People Cheesed Off With the Internet?
Having been connected to the "net" now for about eight years I can't help but notice the amount of deception that goes on. And it seems to be getting worse. It has got to the point where almost everything you read has to be viewed with a healthy degree of suspicion.

Why Autoresponders are an Absolute Must
With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money! I know, I know, you're thinking, "Okay,...

Why Autoresponders Are An Essential Tool For Your Business
Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?

Why Do Marketers Lie in their Emails?
Yes, you have to work hard on your subject lines to get people to open your emails. But that doesn't mean you should lie, or even stretch the truth in your subject lines or in the body of the emails. Do that, and your credibility will take a hit from which you may not recover.

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