Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Why Do We Need Anti-Spam Software?
Spam, otherwise known as junk email or unsolicited commercial email; is quickly becoming on of the most prevalent complaints of internet users. Not only is it annoying, but it is quickly becoming a d...

Why Does Nobody Visit My Web Site?
Bring your forgotten website back to live with effective email marketing. How to work with autoresponders and email leads services...

Why Does Your Business Need An Autoresponder?
Suppose you have a website with 500 visitors a day, and one in fifty of them requests information. That's ten e-mails you're going to have to send manually for the next few days or weeks. And tomorro...

Why Email Marketing Matters
Internationally recognized email marketing expert Ryan Allis explains why permission-based email marketing matters and the two rules you need to know to make email marketing work for your organization including sending relevent content only to people who request it and keeping on a regular sending schedule.

Why Use Permission-Based Email Marketing?
Internationally recognized email marketing expert Ryan Allis explains the reasons to only use permission-based email marketing. He explains the "Axiom of Value" and provides reasons why legitimate businesses must avoid sending spam and unsolicited email.

Why You Need a Newsletter
If you're a small business owner you definitely need promotion. And, if you're a freelancer—you ARE the product—so you'll ultimately need self-promotion. Newsletters can not only inform your customer...

Why You Need An Email Signature!
Can your clients contact you easily?  Do you always have your email signature at the bottom of all of your emails?  Find out more below about the importance of an email signature, ...

Why You Need Run Survey
Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site.

Why Your Email Distribution List is Your Best Source of New Sales
Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales.

Will Microsoft Kill Free Email on the Net?
Internet marketers should be aware that attempts may be made to charge for sending emails to create another revenue stream for the big computer companies.

Wise Ways To Build Your Email List
This article lists several wise ways that you can use to get started building your own large email list.

Writing Effective Email Newsletter
We all know the importance of having an excellent follow-up system integrated into our online business. A follow-up system is capable of securing for our web pages recurring visitors, and eventually...

Writing Effective Emails
Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to ...

Writing Newsletters Online: How to Get it Right
It used to be that online newsletters were filled with interesting content. Today, more and more are just a page of links to a web site. This is a pity, because a newsletter filled with great content can work much harder for you in the long run.

Yes, Please Do Come In, But Better Watch Your Step!
Does an invitation to visit include permission to spread mud on your host's carpet? Many entrepreneurs who market their wares by email apparently think it does.

You DO Have an Email List Dont You?
All the experienced Internet marketing gurus say it, "The money is in the list." They've found from experience that if you have a warm, ready to buy list of subscribers, you can sell to them time and again by email. This article explains how and why.

You Must Build A Customer List
If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traff...

Your Money Is Still In Your List - Build It!
You are a home business entrepreneur. You have just built a fantastic website, acquired a host of good products but your advertising budget is small. How do you go about enticing people to your website? I know exactly how you feel because, like lots of small home business entrepreneurs, I have been right where you are now.

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things
I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email. It's stil...

Youve Got Mail
It seems that Google is revolutionizing the Net in more than one way. Recently they announced that they will be offering a free email service called Gmail. It will offer its users 1GB of memory space...

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