Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Avoiding Blacklisting: Making Sure Your Email Gets Through
We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. ...

B2B Copywriting: How Bylined Articles Yield Highly Qualified Leads
Writing bylined articles for trade journals is a time-honored way to increase brand recognition and respect. Bylined articles:  Build industry recognition for your technology.  Posi...

Benchmark Study of Email Database Services
FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email Change of Address) solutions. Based on an analysis of nearly 75 million customer records processed for its clients over the six months ending September 30, 2004, the study found the following.

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through
Email may be fast becoming the preferred means of business communications and marketing, but, according to Karen Fegarty, it is only an effective tool if your messages are getting through to your opt-in clients. This is not always the case...

Boost Your Business With a Copywriter
MARKETING PROJECTS PILING UP? DEADLINES APPROACHING AT LIGHT SPEED? NEED A NEW APPROACH? MEET THOSE DEADLINES AND BOOST YOUR BUSINESS WITH A COPYWRITER If you've never worked with a copywriter before, it's hard to know what to look for, quest.......

Brochure Copywriting: Strategy For Making A Piece Of Paper Resonate With People
Brochures are among the most utilized marketing vehicles in use today. From very small businesses to the largest publicly-traded companies, all use brochures to communicate with their customers and p...

Build Credibility With an Email Course
How to share your expertise with customers and prospects via an e-mail course.

Build or Buy--Should You Build Your Own Opt-in Email List?
The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses. But if t...

Build Your Opt-In List Today
Have you heard that the real money online is in one's list, well this may be true or not. In any case you can build your own list starting today.

Building An Explosive Mailing List
This article will show you all about building a maling list. It explains a few different methods that you can use to build a list!

Building Relationships Takes Time: Overcoming the Overnight Surge Urge
Hey, the truth is that finding new clients today is a rough ride. The end rewards of newsletter marketing are great after taking the time to get the ball rolling to see the effects. We like to say, "It's like a locomotive. It can take a while to get rolling, but once it does, it can pull a lot of weight."

Building The Best Opt In Email List
The use of a smart autoresponder is your best asset when it comes to growing your list of serious clients.

Building Your Own Goldmine - The Golds In The List
Easy to use information that you can ACTION Today!

Bulk Email Lists
This article provides useful, detailed information about Bulk Email Lists.

Bulk Email Marketing Is The Easy Way To Get Clients
Bulk email marketing is easy and still very effective, find out why.

Can You Win The Battle By Using A Toothpick?
Do you know how much an email worth? You don't need me to repeat email is a powerful tool. However, are you using it as powerful as it could be?

Challenges to Email Subject Line Use
Creativity, style, formatting and length of subject lines are all important points to take into consideration before you send an email. Be Creative Using a subject line that's specific is most appropriate when corresponding with people who know you .......

Choose The Right Business For You In Less Than 15 Minutes
3 Characteristics Of "The Right Business" Model The business must service a large market. Niche markets are also very profitable but require specialist products and customer service. Target niche ...

Choose Your Email Marketing Software Wisely
Successful online business can't be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication with your clients and prospects and best way to do this is to have an email newsletter. To send emails to your customer you need the right email marketing software.

Choosing Anti-Spam Software That Is Right For You
It is believed that on an average, an email user receives more than 2000 Spam emails every year! By certain accounts, an email user receives more than 77 percent of the mail as spam - which is around...

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