Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Dear Ms. Subscriber - Please Dont Unsubscribe
Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail.

Direct Marketing - A Beginners Guide
This guide is packed with tips and tactics to help you write successful sales letters and target your marketing campaigns for maximum response. You are taken from the basics of Direct Marketing, how ...

Direct Marketing Strategies for Holiday Email Promotions
Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other beh...

Dirty Secrets Of Co-Registration Email Lists
Top internet marketers have long built their mailing list by using purchased, co-registration members. Don't correctly, this can grow a business very fast - done incorrectly and you could lose your web business. Here are some seldom revealed facts about using co-registration leads or lists.

Do You Build Or Buy? (Tips On Leadgeneration)
How to build your own "goldmine" of quality subscribers

Do You Ponder the Automatic Responder?
* The Automatic Responder is generally referred to as an Autoresponder. What is an Autoresponder? Autoresponder - An automated system that sends out a prewritten email to a person who has requested i...

Do Your Autoresponders Drive Your Customers Crazy?
Writing chained auto-responder messages to sell a product is a good idea in principle, but in practice it can LOSE you clients just as well if you don't get right.

Does Ezine Advertising Work?
The straight answer is YES. It does work but not in the way that a lot of people try to make you think. If you think that you can put an advert in a newsletter or ezine and sit back and watch the or...

Does Punctuation Really Matter in Email?
The CommaIn the next few issues, I'll be addressing marks of punctuation—especially as they relate to clarity of meaning in email—and try to create order out of chaos. I'll clarify what has become so confusing in the world of business writing and, as a result, help you be more certain of the punctuation choices you make.

Dont Attach That!
The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail. Almost too easy! E-mail programs allow you to attach almost anything, regardless of the size and format without giving the sender any sort of guidance as to the consequences of their actions.

Dont Be Viewed as Rude!
All too often otherwise nice folks come off as terse or plain old rude when it comes to their e-mail habits. Are you being viewed as rude? Do your e-mail habits smack of a lack of consideration for the person on other side?

Dont Use FFAs To Build Your Newsletter Subscriber
For those of you who aren't familiar with the term, The initials FFA stand for "FREE For All" and my advice would be don't waste your time! FFA's DON'T WORK! FFA sites are directories where anyon...

Dos and Donts in Email Marketing to Increase Your Income Online
Email Marketing will allows you to create an ongoing dialogue and established rapport with your prospects and customers. It can starts helping you to build those all-important relationships. And with this level of relationships that you have with your prospects and customers, it will determine your online business's success in the future years.

DOUBLE Your Profits from These TEN Tips on Sending Email Ads
Tips on sending email advertisements.

DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase
Trying to figure out a stream in banning one email client or another is no easy job. As soon as somebody rises up saying Outlook is bad, somebody else comes saying it's good and the other one is bad. And the story goes on and on.

E-mail 101: The Dos and Donts
Even though many people have been writing e-mails for a few years now, you would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis. This article tells people how they can at least observe some basic civility when composing and sending their e-mails.

E-mail Whitelist Etiquette
A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle. Newsletter subscription requests are not being completed and important e-mails are not getting to their intended parties.

E-Marketing Deliverability Issues
Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?...

E-Newsletter Layout: Add White Space to Improve Readability
White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It's tempting to pack a business e-newsletter tight with content. After all...

Earn Six-Figures Copywriting? Why I Respectfully Disagree With AWAI and Michael Masterson.
Aspiring copywriter, be warned. Don't expect to "retire this year and still make more money than most doctors." Paul Hollingshead and The American Writers & Artists Institute say you can. According to their website, all that you need to do is take .......

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