Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Effective Email Marketing
When you send an email to an opt-in list, the chances are you want results. And the message that you send to the list can have a significant effect on the results your achieve.

Effective Email Marketing to Maximize Return On Investment
Communicating with your Clients and Prospects Most people talk about different things with different people. With one friend the conversation might usually focus on relationships, while with anothe...

Email Advertising - How Ad Tracking Helped Create a Killer Ad
What started out as a routine email marketing ad tracking exercise, produced startling results, with stats to back them up. Astounding revelations that will change the way you write your copy.

Email Aesthetics- APPEARANCE is Everything!
Learn how the APPEARANCE of your email message affects the way your prospects feel about you and what you have to offer. It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual.

Email and Fax Broadcasting
Looking for a new twist on an old concept? Fax broadcasting has been used in marketing for several years, but now there is something new. Using email and fax broadcasting to communicate with employees, customers, and associates is the latest rave in busin.......

Email and Newsgroup Etiquette
Email Etiquette In order to effeciently communicate on the Internet it is critical to understand the unwritten rules of email communication. Please use these tips as a guideline to online email commu...

Email Appropriate Ad Copy
Knowing the difference between an ad board and a personalized communication is essential for successful email marketing.

Email Autoreponder – How to Put your Business on Autopilot
Answering emails can take up a significant portion of the time you have to do business. Many times the same set of questions are being asked over and over again. Haven't you ever wished that you could have a simple and easy way to respond to your customers automatically? Email autoresponders are the answer!

Email Builds Brands
Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. It's also a great way to build brand awareness, gain market intelligence, boost web traffic, gather prospect leads, and build loyalty.

Email Communication
Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related. Email has already taken over as the businesses' main communication channel. What most people have failed to l...

Email Communication is Dying - Whats Next?
It's become harder and harder to communicate with your clients and customers by email. Luckily for us, there is an alternative...

Email Deliverability Tips
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

Email Etiquette II
I had great feedback from my last article, and was asked to write further on the subject; hence my title. This month I'll share on Email Etiquette in discussion groups. For those who are not yet awar...

Email Etiquette III
Further to my previous issues this subject continues - part III. This month I'll share on Topic Changes and Read Receipts. Both can give you some trouble if you're not careful. Topic changes This ap...

Email Etiquette IV
Further to my previous issues this subject continues - part IV. This month I'll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. The use of Bad language in emails wi...

Email Etiquette V
Further to my previous issues this subject continues - as per request from a reader. This month I'll share on Setting up Mail groups and creating signatures for your email. Creating a mail group m...

Email Etiquette – What’s The Missing Link ?
If you have ever had a negative response to one of your emails that you thought was quite straight forward, then this article is for you. Bob Selden of the National Learning Institute outlines what he...

Email Etiquette: How To Send Emails People Will Read
Email has done wonders to break down some of the communication bureaucracy and hierarchy within organisations; today virtually anyone can speak to anyone (and everyone) within an organisation with the click of a mouse - which can have both exciting and devastating implications! Email has brought with it a new informality to business communications and a new short-hand vocabulary and style of communication - but it didn't come with instructions.

Email Hosting – Learn How To Use eMail To Grow Your Business
Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward. When it is not used properly, it can hurt your business.

Email Laws That Could Bring You to Jail Even if Youre Not Spamming
Do you know that there are email laws that can bring you to jail even if you're not spamming? It doesn't matter whether the email that you sent is solicited or unsolicited, these laws can still bring you to jail. Read this article to find out what these laws are.

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