Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Email Marketing Lesson: How To Build An Email List, Part One of Two
So why do so many people cry and pull their hair out when it comes to building an email list? It's really simple - they don't know how to do it.

Email Marketing Lesson: How To Build An Email List, Part Two of Two
Do you see where this company is requiring the customer to unjoin the list before they even joined? If the customer did not check the boxes above they would be put on three email lists! I call this reverse permission email marketing and I think it stinks.

Email Marketing Lesson: How To Cure Email Marketing Irregularity and Constipation
About six months ago, I went for my yearly visit to Dr. E. Newsletter. He poked and prodded and checked to make sure everything was working as it should, then he sat down on his little stool, looked me straight in the eyes and asked:

Email Marketing Lesson: How To Stop Being A Bore With Your Email Marketing Messages
You have to realize there is so much information bombarding people these days that if your customer doesn't find something of interest in what you are saying they simply turn one degree in any direction and get information from someone else.

Email Marketing Lesson: One of the Seven Deadly Sins That Will Sabotage Your Email Newsletter
This is usually the way that companies blow it. Some well-intentioned employee who is responsible for sending out the e-newsletter sends the email message from their email address. Unfortunately that employee doesn't realize that no one will recognize their name and will most likely delete the message before it gets opened.

Email Marketing Lesson: Privacy Policies and Email Marketing
Lots of companies don't think privacy policies are important. They should. In some countries posting a privacy policy that is accessible to the public is either considered good business practice or law. Canada, for example, has specific privacy legislation. Certain types of businesses have to post privacy policies that the public can access. The best place for a posted Privacy Policy is a website or Blog.

Email Marketing Lesson: The Easiest Way To Make Your Email Newsletters Effective
Now, the readers of this lesson who have not had their 'ah-ha moment' or 'I get it' are saying... "This is the sleaziest thing I have ever heard!" Is it? I'm not telling you to lie to your Email Newsletter subscribers! If your product or service is not intended to bring forth some type of positive emotional reaction, your troubles can't be addresses in this lesson.

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages...

Email Marketing Made Easy
The number of emails which we send and receive each day is increasing at a staggering pace. Despite this increase, many businesses are not using the full potential of emails to promote and sell their...

Email Marketing Software Helps You Keep Track of Your Marketing Campaign
For an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine.

Email Marketing Strategies That Work
While the main use of email marketing is to drive traffic to your web site, there are other important reasons that email communications should be used as part of your firm's marketing strategy. You should use them, and use them often, to create an effective overall marketing strategy, of which your emails are an important part.

Email Marketing Tips for Reaching an International Audience
Adestra were asked to write an expert piece on "best practice email marketing to an international audience" for Direct Marketing International Magazine.

EMAIL MARKETING – Required, a Method in the Madness
As you get started in internet marketing all of you might have come across gurus proclaiming their wisdom that "the money is in the list ". Like all newbies to marketing you start focusing on building your list . You try every software ,every promotion method in an attempt to build your list of subscribers.

Email Marketing: 8 Reasons Why It is Ideal for Small Businesses
The use of email marketing has had a profound impact for companies looking to promote their products and services, and has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organisations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in every element of the marketing process, from building your brand, driving traffic to your website or marketing special offers, to providing customer service or technical support.

Email Marketing: How Much is Too Much?
Email marketing is a great brand-builder, but be careful. Too many emails can actually keep you from landing the sale!

Email Marketing: Increasing Your Open Rates
The three most important elements to consider for increasing your open rates are the "From" name, Subject and time in which the email is sent. Today, our inboxes are filled with spam on a daily basis...

Email Marketing: Whats the Ideal Length for a Sales Email?
Many marketers assume emails need to be brief - probably a carryover from the days when internet connections were slow. Here's some informal research that shows that's not the case anymore…

Email Microtargeting
Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified. Microtargeting has beco...

EMail Newsletter Marketing Essentials
If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to i...

Email Newsletters: Friend or Foe to Your Customer's In-box?
Does your company send newsletters to your customers? Are you sending information they want, or that you want them to want? Some things to bear in mind the next time you send out a newsletter.

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