Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Five Ways to Take Your Email Marketing from Good to Great
With a newsletter subscriber list of over 8,000 people, I'm periodically asked what it takes to launch a successful e-newsletter campaign. Rather than explain my techniques over and over again, I dec...

The Ultimate Email Marketing Guide: 9 Practical Tips To Fast Email Marketing Success
Email marketing is easy (--ponder--) if you know how to do it. Wow, you have heard that one before, I'm sure. Is that not always the case - with almost anything? So, why even say it? Because - in th...

How To Prevent Spam On Your Internet Forum Board
Why spammers spend their day infesting forum boards with useless threads, and how you can keep your forum board tidy from this. Spam in forum boards consists mainly in two activities, that are the f...

Copywriting Techniques -- Create Your Own Virtual Salesperson on the Job 24/7!
Summary: Compelling online salescopy does the job of a salesperson. Learn copywriting techniques that have been tested over time and create a virtual salesperson on your web site. The huge advantag...

Copywriting: Online Marketing Accelerator
If you own an online business you are one of the masses of 'Netreprenuers' that canvas the worldwide web today. You have a web presence because you believe that you have a product or service that is ...

A New and Better Way to Send Pictures by Email
Did you know that over 11.8 billion pictures were sent via email last year in the US along? And, this number is expected to grow to 25.7 billion by 2009! That's a lot of pictures and in many cases a ...

Choosing Anti-Spam Software That Is Right For You
It is believed that on an average, an email user receives more than 2000 Spam emails every year! By certain accounts, an email user receives more than 77 percent of the mail as spam - which is around...

What Is Anti-Spam Software
Before we learn about anti-spam software, we need to first know what is spam. To put it succinctly, spam is unsolicited and unwanted email. Other names for spam are Unsolicited Bulk Mail, Excessive M...

Features And Benefits Of Anti-Spam Software
The best anti-spam software is the one that gives you your privacy. Ideally, an anti-spam device should be the one that delivers only the emails you want, and blocks 100 percent of the emails you do ...

How Hosting Companies Protect Your Email
With your hosting package comes at least one email account. These email accounts are extremely vulnerable to all forms of internet crime, from identity theft to system sabotage. Phishing: Phishing ...

The Ultimate Email Marketing Guide: 15 tips to fast email marketing success!
A practical "how-to" list for email marketing success, from small to large business. Email marketing is easy (--ponder--) if you know how to do it. Wow, you have heard that one before, I'm sure. Is ...

Research for Better Web Copywriting
One of the hardest things for me to learn when I started selling products online was writing good copy. You know things like eye popping headlines and great sales copy. To tell you the truth I strugg...

Brochure Copywriting: Strategy For Making A Piece Of Paper Resonate With People
Brochures are among the most utilized marketing vehicles in use today. From very small businesses to the largest publicly-traded companies, all use brochures to communicate with their customers and p...

Freelance Copywriting - Marketing Yourself and Your Website: Part 2
As a freelance copywriter, you have ready-made skills to hand that will enable you to market your website in highly effective ways. By using your most deft copywriting techniques - including sleight...

Email Marketing Made Easy
The number of emails which we send and receive each day is increasing at a staggering pace. Despite this increase, many businesses are not using the full potential of emails to promote and sell their...

Freelance Copywriting Clients - Are yours Peppermint, Bitter Lemon or Pure Humbug?
Clients can get in the way of a perfectly good career; or at least that's the impression given by some freelance copywriters who work in the advertising and Internet marketing sector. Like it or not,...

Copywriting With Google's Dynamic Keyword Insertion Tool
Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble ...

Spam Fighting Strategies for Webmasters
Battling spam is just like fighting any other activity that is illegal and needs to be fought in many areas. There are some easy steps that you can take to minimize the impact of spam in your email, ...

Website copywriting: a recipe for hard-hitting words served in lean portions
Website copywriting strategy that empowers you to make an intimate connection through digital channels.

Freelance Copywriting - Marketing Yourself and Your Website: Part 1
When it comes to marketing yourself as a freelance copywriter, it's important to bear in mind that virtually everything related to copywriting has gone online! Any copywriter who has been around fo...

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