Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Guidelines For A New Sending Paradigm - Part 2 of 5 - Avoid Collateral Damage
There are many ways to fail in email delivery, and only a few ways to succeed. These no-nonsense articles will help permission-based email senders break through the growing maze of delivery barriers, and keep their critical lines of communication open.

Top Tip: Down-editing Your E-mail
Down-editing your e-mail is a necessary skill that adds to clarity in your communications and helps avoid misunderstandings.

Email Marketing - Your Route to Success
Sending emails to existing customers is said to have a response rate of 3-5%, which towers over direct mail or press advertising. Why is it so successful, and how can you maximise your chances of success?

7 Email Marketing Best Practices
Email is the most used service on the Internet and, doubtless, most useful. Many people use the Internet only for checking their emails. Email marketing can be useful only if done right. Otherwise, it can get you more harm that benefits. However, there are things you can do in order to ensure that your email marketing campaign is going to be successful. In this article we provide you with 7 email marketing best practices.

Email Marketing Best Practices
Internationally recognized email marketing expert Ryan P. M. Allis reviews the most important email marketing best practices including when to send, email frequency, words to avoid, subject lines, and more.

Why Use Permission-Based Email Marketing?
Internationally recognized email marketing expert Ryan Allis explains the reasons to only use permission-based email marketing. He explains the "Axiom of Value" and provides reasons why legitimate businesses must avoid sending spam and unsolicited email.

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center
Anybody can just push the "send" button. Getting good email delivery is a much bigger challenge. These no-nonsense articles will help permission-based email senders break through the growing maze of delivery barriers, and keep their critical lines of communication open.

How To Triple Your Sales & Profits With A Powerful Follow-Up System
No matter what you sell... products, services, or causes... one of the key ingredients to your success will be the attention you give your sales lead follow-up system.

Email List Management
An article about broadcasting to get more out of your lists and to keep them active.

Protect Yourself from Being Accused of Sending SPAM
Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List
Learn how to build your opt-in list super fast using these simple methods.

Why Autoresponders are an Absolute Must
With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money! I know, I know, you're thinking, "Okay,...

The Power of a Referral Script
The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing. Have you ever heard of Amazon.com, Bluemountain Cards, or H...

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things
I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email. It's stil...

Creating A Newsletter And Making Your Website Magnetic
Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results. Signin...

Great Response by Auto Responder
1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder. 2. Publish a price list of all the products a...

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages...

8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email: 1. ...

FIVE ADVANCED and Essential features of Your Follow up Autoresponder
If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business. You can offer free email courses. Send ezines, ezine arti...

The Wrong Email Format Can Destroy Your Offer
Which email format is more effective to use, Text or HTML? A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask...

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