Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Are Your Emails Being Heard
Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other onli...

7 Key Items To Include In Your Email Signature File
One of the most important and often overlooked methods of promoting your on line business or service is your email signature file (sometimes called a "sig"). There are two types of signatur...

Organizing Your Mailing Lists For Your Email Promotions
With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to remember if you did post to them. Wit...

Writing Effective Emails
Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to ...

How To Write E-mail Messages For Phenomenal Results
Would you be interested in getting 10 times better results from your current e-mail marketing campaigns? While the above is a hypothetical figure, it sure got your attention didn't it… Though mos...

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign
Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing. So, you need ...

Achieve Success With Your Own Money - Making Newsletter
To be successful with a newsletter, you have to specialize and make it your own. Your best bet will be with new information on a subject not already covered by an established newsletter, or at least ...

Combating List Building Frenzy: Take The Time To Promote
It is an accepted fact among the experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result, the multi-level marketers have pounced on...

New Realities for E-Mail Marketing
Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to...

EMail Newsletter Marketing Essentials
If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to i...

Creating Effective Opt-in E-Mail Campaigns
It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based e-mail indust...

Viral Marketing Tips: Greeting Cards
When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that you need to be vaccinated for. In fact, we are n...

Email Marketing - How Best To Manage and Distribute Your Messages
This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That's 9 percent more revenue for online merchants in comparison to last year's results. A recen...

Should You Be Writing A Newsletter As Part Of Your Online Business?
Let's start at the beginning - why do you need a newsletter? Well of course, you don't NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple...

Turn Your Old Articles Into Profitable E-mail Courses
If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site. You can re-use your old articles by transforming them into another form of pro...

Run Profitable Contests Using Autoresponders
Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. A contest could be as sim...

Build or Buy--Should You Build Your Own Opt-in Email List?
The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses. But if t...

Say More Than Thank You
Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying "t...

Youve Got Mail
It seems that Google is revolutionizing the Net in more than one way. Recently they announced that they will be offering a free email service called Gmail. It will offer its users 1GB of memory space...

The Fastest List Growing Secret
Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity. First a l...

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