Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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To Lead or Not to Lead?
Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better w...

Get Viral
Hey, using eBooks, eReports and eCourses is a fantastic way to build a list. You can use these things as an "incentive" for joining your affiliate program, as a "thank you" for visiting your site, a...

Virtual Marketing in a Tangible World
One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets. It is nearly impossible to ...

How to Start A Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. Five years ago, there were 1500 different newsletters in ...

Success Guaranteed With Your Opt In List
Some time ago I was thinking about the best and most foolproof way to earn great income on internet. I came to conclusion that success in internet marketing can be reached with my own opt in list. Th...

E-Newsletter Layout: Add White Space to Improve Readability
White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It's tempting to pack a business e-newsletter tight with content. After all...

Single or Double Opt--In?
Single or Double Opt--In? You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At...

What Is Wrong With Email Marketing?
If you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article.

The Lowdown: How To Create And Send HTML Email
I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you. How to create HTML e...

Three Steps To Building A 50K Email List In Less Than 90 Days
Are you struggling to build a nice sized email list full of subscribers who are ready to purchase from you? Well, the solution to your problem is in three simple, yet powerful steps that anyone can use to build a 50,000 subscriber opt in email list in less than 90 days. To find out how to do this, read this article.

The Innovative Ways To Use Your Autoresponder
If you have auto response system set up for following up your customers or prospects, you may just use one or two purpose. Here is a list of brainstorming ideas for you to get more out of it.

Why You Need Run Survey
Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses
An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

15 Ways to Manage Your E-Mail More Effectively
Are you tired of searching for e-mail messages you know are somewhere? Is your electronic "In Box" full of outdated messages? Do you frequently get ultimatums from your IS department to "clean up your act?"

Save Time By Creating Email Signature Templates
Email signatures can do so much more than share a link or announce a new product. Consider this time saving tip for smoothing out some of life's little email annoyances.

Sales Prospecting for Appointments by Email
Article discusses sales prospecting for executive appointments using targeted email messages.

How To Set Up an Ezine Encyclopedia
Do you read all your Ezines? Or do you file them away in special folders and then forget about them?

11 Extraordinary Ways To Expand Your Subscriber List
Master Marketer, Catherine Franz, shares eleven additional ways you can expand your mailing list or ezine subscription list, fast and easy.

Lost: 200 emails gone missing. Last seen on the 25.10.2003
Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails
Writing emails seems so easy and quick, anyone can do it without giving it a second thought. But by rushing it carelessly, are you wasting a useful opportunity to promote yourself and your business? Professional business writer Suzan St Maur shares her top tips on how to make your emails much more powerful...

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