Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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What is Gmail?
Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay!

Could This Be The End of Sp^am?
The war on sp^am has so far been waged on two fronts: legislation to make sp^am illegal and filters that prevent sp^am reaching its destination.

How To Use a Message Sequence to Increase Your Sales
If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.

Build Credibility With an Email Course
How to share your expertise with customers and prospects via an e-mail course.

How Effective is Your Email? How Can You Tell?
If you're not tracking the results of your email marketing, then you don't know how you're spending your time and money. This case study outlines five lessons on effective emails.

Reach Out and Slap Someone
If email survives the spam wars as a commercial communication device, it will face a far swifter and deadlier opponent. This foe of clear and personal communication has the power to kill a business deal with just one message. And you may be willingly and knowingly spreading it.

Seven Tips To A Perfect Email Ads
Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand.

The Benefits of Interactive Online Characters
This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business."

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.
Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. In fact if you are sending messages to AOL customers, AOL is now blocking over 80% of the messages that come into their servers.

Online Marketing Through Newsletters
So you want to start publishing an online newsletter? Why? Because that's what all the online marketing experts and gurus said to do. You've been told you'll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook. I am not going to tell you that because I know it's not that simple. In fact, I'll tell you the truth as I'm always compelled to do, and offer you an alternative while I'm at it.

Is Your Autoresponder Truly Promoting Your Company?
Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Web marketers worldwide are trading links everyday, in hopes of driving each other's traffic to their respective sites. This is certainly something any hard-working Internet business owner should do, but it may be a bit overrated. While using affiliate advertising is a strong marketing ploy, effective use of multiple e-mail lists and an autoresponder is one of the most powerful, multi-faceted marketing tools available today.

A Review on Email Go Getter System (EGGS)
A Review on Email Go Getter System (EGGS) by Martin Lee

How to Structure an Email Follow Up Series
Marketers the world over use follow up autoresponders to

Are You Backing Up Your BIGGEST Asset?
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

Six Easy White-Listing Ways... Stop Losing Important Emails!
Are you dead sure about receiving of all the important emails that is sent to you? "The chances are that you are among the 42% of the people who ARE NOT receiving the genuine emails and newsletters ...

Autoresponders, Which Autoresponder Is Right For Your Business?
When you start an online business and your business begins to grow, you may find that using an autoresponder is essential.

Email Communication
Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related. Email has already taken over as the businesses' main communication channel. What most people have failed to l...

Email Marketing - The End Is Nigh!
Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the li...

Avoiding Blacklisting: Making Sure Your Email Gets Through
We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. ...

Let The Email Wars Begin
Things just got a lot hotter in the hyper-competitive world of online email providers. In response to Google's announcement that their soon-to-be-launched "Gmail" service will offer users 1 gigabyte...

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