Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Is the IronPort Whitelist Actually An Extortion Tactic?
It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true. According to CI...

Is Your Email Address Blacklisted?
A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages. This lack of delivery caused a real problem for th...

Dont Use FFAs To Build Your Newsletter Subscriber
For those of you who aren't familiar with the term, The initials FFA stand for "FREE For All" and my advice would be don't waste your time! FFA's DON'T WORK! FFA sites are directories where anyon...

7 Ways Email Can End Your Business Relationships Before They Start
If you want to establish trust in your internet business dealings, make it your goal to paint a professional image via email.

The Lazy Way To Build A Responsive Opt-In Email List
If you're in business on the Internet to make a profit, then you're probably aware of how significant a list of prospects is to your success. But what if you don't want to spend countless hours each ...

E-mail 101: The Dos and Donts
Even though many people have been writing e-mails for a few years now, you would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis. This article tells people how they can at least observe some basic civility when composing and sending their e-mails.

8 Ways to Get More Email Addresses On Your List ... Today
Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads...

Persistence, Patience, Dedication - The Nick Martin Interview
Name: Nicholas John Martin aka Nick Martin Age: 24 Residence: Copenhagen, Denmark (Europe) Business name: LifeStyleNetworker Business address: http://www.LifeStyleNetworker.com Business description: ...

Power at your Fingertips
It is just amazing. Power right at your fingertips. It feels good to have access to such a powerful thing. In one click you can make thousands feel the power you possess in hand. What am I talking a...

Top 5 Reasons to Use Autoresponders
If you aren't using autoresponders in your business you are losing big money. Learn the top 5 reasons for using autoresponders in your marketing plan.

Successful Advertising
The Internet, the largest market in human history, has millions of folks in its audience. How do you reach those folks? EZINE ADVERTIZING The best way of reaching your target audience.

Interview With Michael Murray: Autoresponder Basics
This interview is with Michael Murray, the author of a top selling ebook titled "Autoresponder Basics." Michael is also involved with many excellent affiliate programs. Terry: Michael, this is a rea...

Five Profitable Ways To Use Your Follow Up Autoresponder
What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders. Web site promotion should start wit...

Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits
Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them? "Hello John"? or "Hello friend"? or...

Dear Ms. Subscriber - Please Dont Unsubscribe
Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail.

Why Autoresponders Are An Essential Tool For Your Business
Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers
Do you publish an e-zine or newsletter? If you answer yes, you may already know how difficult it is to build your subscribers' list.

How To Get An Instant Response To Your Urgent EMail!
In the business world, "You've Got Mail" has turned into a curse. Fact is, the average business user spends an average of over two hours a day just dealing with email! If you have an urgent issue requiring an immediate response, how do you get your colleague, the average business user, to pay attention and take action?

Can You Win The Battle By Using A Toothpick?
Do you know how much an email worth? You don't need me to repeat email is a powerful tool. However, are you using it as powerful as it could be?

Email Deliverability Tips
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

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