Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Who Is Your Real Competition?
How Your Re-Positioning Can Help You Focus On Your Real Competition. If you design kitchens, is another kitchen designer your competition? Most likely not and the sooner you can position yourself against your real competition the sooner you will start to see more business come through.

The Flu and List building Go Hand In Hand!
What does the flu have to do with building your customer list? Well alot. This article by Melvin Perry will show you how the very affects of the flu virus can help accelerate the growth of your email list. Ten methods are outlined to show various ways of developing a flu virus with your list building efforts.

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career? If YOU Answered YES, Then Start An Online Newsletter…It's Easy, Here's How!

Just Because You Can...
Just because you can use email for every type of communication doesn't mean you should.

Add Email To Your Marketing Mix
If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it.

Internet Tip of the Week: Seven Rules of Email
Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.

Internet Tip of the Week: Mistakes Count Against You
Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively.

Kick-Starting E-mail Profits Growth From One Single Shot!
The Money Is In The List! But how to build a nice and profitable list from scratch or how to grow an existing list? We'll I found 4 steps anyone can use it as long as you have a simple web site.

Explode Your Sales By Building Your Own Opt-In List!
EXPLODE YOUR SALES by building your OWN OPT-IN LIST! You have heard it before and you will hear it again: You have to Build Your Own List. This is one 'guru mantra' you're probably tired of hearing. But It's True! You do have to build your list - here are 10 ways or tips to help build your List Quickly.

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as follows:

Is Your E-Address Unprofessional?
Does your email address enhance your image? Or is it sending out the wrong signals like the examples in this article?

Realtors – Is Your Newsletter Increasing Sales?
If your real estate newsletter is not producing the sales results expected, perhaps you need to make your content more compelling or use your newsletter in a more purposeful manner. Implementing these simple suggestions will significantly enhance your newsletter's marketing effectiveness.

Writing Newsletters Online: How to Get it Right
It used to be that online newsletters were filled with interesting content. Today, more and more are just a page of links to a web site. This is a pity, because a newsletter filled with great content can work much harder for you in the long run.

Why Do Marketers Lie in their Emails?
Yes, you have to work hard on your subject lines to get people to open your emails. But that doesn't mean you should lie, or even stretch the truth in your subject lines or in the body of the emails. Do that, and your credibility will take a hit from which you may not recover.

unorthodox email subject tricks -500% more responses!
If your email subject line doesn't get read -Nothing gets read!

Top 10 Business E-Mail Basics
When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

Signature File Dos and Donts
Signature files are one of the best passive tools in online marketing. Use them properly to gain exposure for you and your business!

The Game Is Changing, Are You?
It's happening. Again.

The Best Way To Promote Your Website, or Anything Else!
Ever wondered how some websites get thousands of hits a day while you can hardly get 10? I've found out how they do it and its FREE!

Benchmark Study of Email Database Services
FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email Change of Address) solutions. Based on an analysis of nearly 75 million customer records processed for its clients over the six months ending September 30, 2004, the study found the following.

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