Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Taking Email Marketing To The Next Level
How to use the latest e-messaging strategies to increase profits. Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. S...

To Get Your Email To Stand Out From All The Junk
We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone...

Analysing Autoresponders
An autoresponder is an automatic or software-mailing program.

The Lazy Mans Way To Building a Massive List In Minimum Time
You can build a huge list in minimum time by BUYING new subscribers. Learn 8 factors to consider when choosing a good sourse of opt-in subscribers.

Ten Tips to Building Your Opt-in List.
Its far more profitable to invest a thousand dollars in sending a special discount offer to existing customers or your Opt-in list.

You Must Build A Customer List
If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traff...

A Lesson In Email: The Money Is In The List... With The Back-End Sales
Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before. The reason for this is because Back-end sa...

10 Tips for Effective Email Sales Letters
1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to f...

Email Microtargeting
Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified. Microtargeting has beco...

Make All Your Mailing Lists Double Opt-In
Accusations of spam can be so harmful to your business that every effort should be made to prevent it. However, simply requesting a surfer to enter an e-mail address into an online form on your webs...

Do You Ponder the Automatic Responder?
* The Automatic Responder is generally referred to as an Autoresponder. What is an Autoresponder? Autoresponder - An automated system that sends out a prewritten email to a person who has requested i...

How To Build Your Greatest Opt-In List
I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business. The more subscribers you have, the more joint venture offe...

Follow Up Letter for Past Customers - Why and How to Write It
Following up with your past customers is a proven way to make a lot of extra sales. Learn how to write money-making follow up messages...

How You Can Automate Your Business Using Autoresponders
What is an Autoresponder?

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through
Email may be fast becoming the preferred means of business communications and marketing, but, according to Karen Fegarty, it is only an effective tool if your messages are getting through to your opt-in clients. This is not always the case...

How to Start Your Own Mailing List
Free and cheap methods to start your mailing list...

Sequential Autoresponders Build Customer Relatonships
A powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is the building of customer relationships through sequential autoresponders.

Use Autoresponders, to Build Relationships In Your Affiliate Marketing
Developing relationships with your clients is paramount in any successful campaign, and to do this, you need more than a series of advertisements...

Do Your Autoresponders Drive Your Customers Crazy?
Writing chained auto-responder messages to sell a product is a good idea in principle, but in practice it can LOSE you clients just as well if you don't get right.

Autoresponder Services Improve Your Profits
Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them.

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