Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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EMAIL MARKETING – Required, a Method in the Madness
As you get started in internet marketing all of you might have come across gurus proclaiming their wisdom that "the money is in the list ". Like all newbies to marketing you start focusing on building your list . You try every software ,every promotion method in an attempt to build your list of subscribers.

Email Marketing Lesson: How To Cure Email Marketing Irregularity and Constipation
About six months ago, I went for my yearly visit to Dr. E. Newsletter. He poked and prodded and checked to make sure everything was working as it should, then he sat down on his little stool, looked me straight in the eyes and asked:

Using Newsletters to Jack Up Revenues
A main use of a newsletter is to distribute information to your readers about your site including product announcements, site updates, news and more. For business or affiliate web sites the newsletter becomes a tool to remind your visitors about your site in order to bring them back or make a sale.

Email Marketing Lesson: Privacy Policies and Email Marketing
Lots of companies don't think privacy policies are important. They should. In some countries posting a privacy policy that is accessible to the public is either considered good business practice or law. Canada, for example, has specific privacy legislation. Certain types of businesses have to post privacy policies that the public can access. The best place for a posted Privacy Policy is a website or Blog.

Email Marketing Lesson: How To Build An Email List, Part Two of Two
Do you see where this company is requiring the customer to unjoin the list before they even joined? If the customer did not check the boxes above they would be put on three email lists! I call this reverse permission email marketing and I think it stinks.

Email Marketing: Whats the Ideal Length for a Sales Email?
Many marketers assume emails need to be brief - probably a carryover from the days when internet connections were slow. Here's some informal research that shows that's not the case anymore…

Email Marketing Lesson: The Easiest Way To Make Your Email Newsletters Effective
Now, the readers of this lesson who have not had their 'ah-ha moment' or 'I get it' are saying... "This is the sleaziest thing I have ever heard!" Is it? I'm not telling you to lie to your Email Newsletter subscribers! If your product or service is not intended to bring forth some type of positive emotional reaction, your troubles can't be addresses in this lesson.

Email Marketing Lesson: How To Build An Email List, Part One of Two
So why do so many people cry and pull their hair out when it comes to building an email list? It's really simple - they don't know how to do it.

Email Marketing Lesson: How To Stop Being A Bore With Your Email Marketing Messages
You have to realize there is so much information bombarding people these days that if your customer doesn't find something of interest in what you are saying they simply turn one degree in any direction and get information from someone else.

Email Marketing Lesson: One of the Seven Deadly Sins That Will Sabotage Your Email Newsletter
This is usually the way that companies blow it. Some well-intentioned employee who is responsible for sending out the e-newsletter sends the email message from their email address. Unfortunately that employee doesn't realize that no one will recognize their name and will most likely delete the message before it gets opened.

Auto Responder Value
Your auto responder is 24 hours 7 days a week staff that will increase your sales.

Guidelines For A New Sending Paradigm - Part 5 of 5 - Continuously Evaluate Your Strategy
Senders can directly control the quality and relevancy of the messages they send, and the quality of lists they maintain, and so can strongly influence their own delivery outcomes. These no-nonsense articles will help permission-based email senders break through the growing maze of delivery barriers, and keep their critical lines of communication open.

Bulk Email Marketing Is The Easy Way To Get Clients
Bulk email marketing is easy and still very effective, find out why.

24 Tips To Set Up An Effective Email Marketing Campaign - Part 1
69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing. An effective email marketing campaign will help your business...

24 Tips to Set Up An Effective Email Marketing Campaign Part 2
69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing. An effective email marketing campaign will...

Email Appropriate Ad Copy
Knowing the difference between an ad board and a personalized communication is essential for successful email marketing.

Managing Your Mailing List
Managing your opt-in list in a professional manner will lead to a positive response from your subscribers. On the other hand, abusing the privelege of contacting your readers can spoil your chances of building a profitable relationship.

Email Marketing Strategies That Work
While the main use of email marketing is to drive traffic to your web site, there are other important reasons that email communications should be used as part of your firm's marketing strategy. You should use them, and use them often, to create an effective overall marketing strategy, of which your emails are an important part.

10 Quick and Easy Steps To Building A HIGHLY Targeted And Responsive Opt-In List
This article describes in 10 simple steps on how to research a Niche and build a targeted Opt-In list related to that Niche.

IS Permission Email Marketing In Trouble... And Is RSS The Answer?
This article goes into depth about Permission Email Marketing and how its in trouble as a marketing medium and why RSS is the solution to its problem.

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