Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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Harnessing the Power of Email Marketing
*A DIRECT MAIL PIECE costs about 40-cents in postage alone.

Essential Rules For Effective Email Marketing
If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!

An Aspirin or an Autoresponder!
Tired of silly old email enquiries? Say hello to autoresponders!

Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales
Among internet marketing strategies that most marketers are not using effectively is autoresponder marketing.

Web Advertising: How To Increase Traffic By Offering A Free Course
One web advertising strategy that can help you become popular and improve your credibility is to offer a free course in any appealing subject of your choice.

Viral Marketing - Your Key to Gaining New Clients
Provides an overview of how to structure your email newsletter to create viral marketing as a means of capturing new clients.

10 Terrific Ways To Enlarge Your Subscriber Base
1. Create a unique selling proposition (USP). Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezin...

How to Laser Your Email Messages
If you're in business and use email, you've likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. Lette...

The Opt-In Secret
Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer. You see them now on virtually every site you visit on the internet, some ...

How To Avoid Having Filters Eat Your Emails
You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. The truth is that the money is in properly written emails, that get d...

Creating Demand With Email Newsletters
You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are sti...

Seven Ways to Dramatically Increase Your Email Marketing Profitability
Discover the best number to use for pricing, an easy way to increase your traffic for free, a very simple way to increase your online credibility, and much more.

Using A Simple Idea to Target Your Audience
A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really...

Autoresponders An Important Part Of Internet Marketing?
Setting up and using email autoresponders on your site is an easy way to make repeated contact with your visitors. Studies have shown that more than 60% of a site's visitors who eventually end up buy...

Email and Newsgroup Etiquette
Email Etiquette In order to effeciently communicate on the Internet it is critical to understand the unwritten rules of email communication. Please use these tips as a guideline to online email commu...

Whats on YOUR Subscriber Thank-You Page?
The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers.

5 Things You NEED to Know About Your AOL 9.0 Subscribers
In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.

Heres Why You Dont NEED a Blog
The word "blog" seems to be everywhere, and what an ugly word it is!

How to Do an E-mail Interview in 9 Easy Steps
Need a fresh idea for your e-zine content? Do an interview!

Should You Publish a PAID E-zine?
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends."

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