Welcome to Optintegrity.com! Your source for articles, news, information and tools for email marketing and  email copywriting. Direct Marketers can profit from knowing how to harness the power of email. Email marketing done right (and legally) is marketing strategy that can create huge revenue. However, building CAN-Spam friendly mailing list is absolutely essential to avaoid blacklists or legal action.

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The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer:

Attract New Subscribers With Magnetic Ads
One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

5 Ways to Get Better Email Marketing Data Quality at Point of Collection
Methods being used by Adestra clients to ensure their cost per acquisition for name is as well spent as possible...

Are Autoresponders An Important Asset To Your Business?
Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay - great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.

Ways to Use Autoreponders To Increase Your Profits
Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Regardless if you have an online business or a brick and mortar business using an Autoresponder can help you transform the casual customer into a profitable customer.

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference
Best Practice eZines explored based upon Adestra's experience of working with UK and international publishers. From data collection to reporting, this summary of our presentation includes case studies, industry research and lessons from our own marketing...

An Introduction to Auditing Your Email Audiences
Like magazine circulations, you can now have your email audiences audited...

Email Marketing Tips for Reaching an International Audience
Adestra were asked to write an expert piece on "best practice email marketing to an international audience" for Direct Marketing International Magazine.

The Importance of a Name in the Sent from Email Address
How important is it to select the correct sent from address?

Some Simple Sure-fire Strategies to Construct a Responsive Opt in List!
A responsive opt in list can lead to unbelievable profits on the internet. In fact with a responsive opt in list it is very difficult NOT to make money!

Choose Your Email Marketing Software Wisely
Successful online business can't be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication with your clients and prospects and best way to do this is to have an email newsletter. To send emails to your customer you need the right email marketing software.

How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns
In this article I will give you several tips that can help you in improving your open and click-thru rates.

Why Email Marketing Matters
Internationally recognized email marketing expert Ryan Allis explains why permission-based email marketing matters and the two rules you need to know to make email marketing work for your organization including sending relevent content only to people who request it and keeping on a regular sending schedule.

Ten Tips for Email Marketers
The top ten tips for email marketers by Broadwick CEO Ryan Allis. Includes information on frequency, relevancy, consistency, timing, deliverability, from names, HTML sending, and content filtering.

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address
Building you own opt-in mailing list is essential for marketing your products or creating a newsletter. Here's 14 ways to help you build your list when visitors come to your website.

How NOT To Appear Like A Spammer
Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam. There are different definitions for spam but I will say that spam is unsolicited email commercial. Many people harvest other people's email addresses on email and web forums and send them info that they didn't request. This is very frustrating because you loose your precious time deleting those unwanted messages. In this article I will explain how NOT to appear like a spammer...

What Is An Open Rate
Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Everyone have one thing in common - they want that their email newsletters open as many people as possible. In other words to have a good open ratio…

10 Ways to SCREW-UP Your LIST
Have you ever heard the phrase... "the money is in the LIST"? Well, it's true! You'd better beleive it. Problem is, many people can mess up their list(s) - I try to show how to avoid this...

Email Marketing Essentials
Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers.

Why Are People Cheesed Off With the Internet?
Having been connected to the "net" now for about eight years I can't help but notice the amount of deception that goes on. And it seems to be getting worse. It has got to the point where almost everything you read has to be viewed with a healthy degree of suspicion.

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