Whats In A Word

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Author: Mike Morris

"What's in a word" seems quite a nothing phrase on its own. Take into the context of writing Ad Copy and everything is in a word.

In this article I have selected a few of what I would consider some important words to include when writing your Ad. You may not be able to get them all in, but; you should try and get as many as you can. The more keywords, the more effective the AD.

In this day and age people want fast results, fast ordering and fast delivery. So use the word "fast" in your ad. At today's hectic pace we usually value our time more than our money.

By using the word "guaranteed" in your ad people will be reassured they are not risking their hard earned money buying your product.

People want to own or receive things that are exclusive or rare because they are considered more valuable. It's a good idea to include the word "limited" in your AD as it will at value to your product.

Nobody wants to have a hard time on a website. The simpler it is for them to order the better. Use the word "easy/simple" such as easy ordering, simple instructions, easy to use, easy payments, etc.

It can take several visits sometimes before people purchase from you. By using the word "testimonial" in your ad it adds credibility to your product. People want to see believable proof before they buy your product. Remember!! Your testimonials should be reputable and specific proof.

If you are out shopping and you a shop displaying "Discount/Sale" and a shop with no signs, which one would you go in first. Yes the first one and websites are no different so make sure the words are in your AD. People want to find bargains. They could be rebates, one time sales, percentage offers; get one free offers, etc.

The word "free" is one of the most persuasive words in any language. People want free incentives before they do business with you. They could be free books, accessories, services, etc. and you offer these in your AD.

Use the word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read the whole AD.

As much as "Free" is a powerful word so is the word "important". People don't want to miss important information that could affect their life. Use "Important" in your AD and people will stop and take notice.

Finally, use the word "new" in your ad. People want new products or services that will improve their life. This can include new information, tastes, technology, results, etc.

So when you write your next Ad, A word is not just a word, it depends how you use it to convey your message.

Note: You may use this article in your e-zine or on your site as long as the article and resource box remain unchanged

Copyright Mike Morris 2005